I’ve never encountered before a time when companies have had to be so creative and adapt to change so quickly, in particular pivoting/changing the direction of their businesses to meet customer or clients' requirements. I am seeing a number of clients re-purposing their businesses to help with supply and demand, as well as companies introducing new products and services to new markets. Just one example is an online bank introducing an additional bank card so that customers can pass it to trusted friends and neighbours to pay for their shopping. There are many inspiring stories like this which we should all share where we can.
We’ve witnessed some of the most remarkable pivots we may ever see in our lifetime – that is, companies fundamentally altering the course of their foreseeable business operations. Transformed transportation, repurposed factories, reimagined technologies – at this point, the list of Covid-related pivots is long and all over the map as companies rise to the challenge