The above title indicates the potential reputational damage that may affect a brand caused by an event totally outside of the brand's control. Whilst not many consumers will link the beer with the virus, Google search data does show that some are.
In addition, social media has various posts relating Corona beer and the virus which could adversely affect the brand.
No doubt the owners of Corona Beer, Cerveceria Modelo in Mexico, will be looking carefully at any use of their beer brand in a way which dilutes or damages its reputation in the market.
Google Trends data shows search numbers for ‘corona beer virus’, ‘beer virus’, and ‘beer coronavirus’ have been growing. Between 18 January and 26 January, searches for ‘corona beer virus’ increased by 2,300%, according to a report by Business Insider.
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